We talked about cheap vs expensive coffee, and there is strong evidence that if you want great coffee you need to spend a little more. However, the video we showcase today is not about a few bucks per pound. We are talking about hundreds of dollars difference between coffee cups. How is that even possible? Do they have any customers? Apparently, they do. So I felt bad splurging 16 bucks for 12oz of Klatch Coffee's World's Best Espresso.